Probiotic foods continue to be one of the hottest food and nutrition trends. And now Kellogg’s has jumped on the bandwagon with a new probiotic cereal called Happy Inside. While this new offering is certainly on trend, I think they’ve missed the mark in a number of ways:
1. “Yogurty probiotic pieces” that are neither yogurty nor probiotic.
Don’t be fooled by the mention of “yogurt,” these are pieces of candy. They’re made of unnecessary ingredients like sugar, palm kernel oil, and Greek Yogurt Powder (which is heat-treated, killing any beneficial bacteria.)
2. Four kinds of added sugar, totaling 9 grams per serving
I’ve certainly seen worse, but it reminds me of General Mill’s “healthy” fail a few years ago with their high protein Cheerios, which added only a modest amount of protein but a whole lot of sugar. (What were they thinking?)
3. A single strain of probiotic bacteria
When it comes to live and active cultures, it’s just one lonely strain (Bifidobacterium lactis HN019) with a limited amount of research to back it up. Although HN019 may enhance immune function in the elderly, the strain otherwise has a small portfolio of effectiveness.
4. Plenty of marketing gloss
The cereal calls itself a 3-in-1 product because it contains fiber, prebiotics, and probiotics. However, “prebiotic” and “fiber” are just two ways of saying the same thing. (See also: What are prebiotics?)
The Bottom Line on Happy Inside
Rather than spending big bucks on this highly processed food, you can get more pre- and probiotic benefit at a lower cost with higher nutritional value. For example, stir 1/3 cup of Swiss Muesli (I like this no-added-sugar brand from Familla) into 2/3 cup unsweetened kefir and refrigerate overnight for a gut-friendly breakfast without all the junk.